Welcome to The African Boardroom with Faustin Mukena
Where global leadership meets Africa's boundless potential. Drawing on decades of experience as a global citizen and executive leader, Faustin shares firsthand stories of working in and with Africa, uncovering the opportunities international companies can seize on the continent. Dive deep into topics of leadership, integrity, and inclusion, and explore how ethical strategies and inclusive growth can drive success in Africa and beyond. Whether you're a business leader, board member, or visionary entrepreneur, this is your destination for insights, inspiration, and impact.
Segmenting for Success: Balancing Offerings Across Customer Tiers
Discover strategies for effective customer segmentation in this blog post from The African Boardroom with Faustin Mukena. Learn how to balance premium, value-for-money, and economy offerings to meet diverse customer needs and thrive in today’s competitive global market.