"I’ve Seen It Before—The Doubts, The Challenges, and the Missed Opportunities in Africa."

I’ll never forget the day I walked into that boardroom. The Coca-Cola and The Heineken companies - two global powerhouses - were at odds over their future in Africa. Trust had eroded, frustrations were high, and the stakes couldn’t have been higher. As I listened, I knew the real problem wasn’t the market - it was the mindset.

Drawing on my years of experience, I crafted a strategy that brought both sides back to the table. By the end, we didn’t just secure a five-year partnership renewal. We aligned on a bold 6% annual revenue growth ambition and unlocked millions in new investments. But more importantly, I helped them see Africa not as a risk, but as the opportunity it truly is.

That’s what I do - help leaders like you navigate Africa’s complexity, overcome doubts, and achieve sustainable, ethical growth. Are you ready to unlock the potential waiting for you?